A New Look for Bench Africa
Written by Lara Behrens
03 Nov 2025
With a Refreshed Brand and Website
Big news from the Bench tribe! We’ve got a fresh new look. With a complete website refresh and a brand glow-up, planning your next African safari has never been more intuitive or visually engaging.
The new website lets you explore detailed day-by-day itineraries, interactive maps, and send enquiries directly to our Safari Specialist team. Our new digital quotes bring itineraries to life online, helping you explore each safari in detail and imagine your adventure before you go. Every journey can be tailored to your preferences, whether you’re looking for a classic safari, a family adventure, or a unique, bespoke experience designed just for you.
The revamped Destinations section makes it simple to access essential country information. Climate details, visa requirements, top experiences, and travel tips are all available at a glance, making trip planning straightforward and inspiring.
The refreshed branding reflects the essence of Africa itself. Sage and moss capture the greenery of the bush, while cream and beige mirror the soft sands of the savannah. The new palette gives the site a contemporary, natural feel that aligns perfectly with the African landscapes we showcase.
This launch also coincides with several new exclusive itineraries, including the ten-day Wine and Wilderness Escape in South Africa, the ten-day Magic of the Mara in Kenya, and the eight-day Wild Tracks Kenya.
With our refreshed design and rebrand, the new Bench Africa website brings the beauty and diversity of Africa closer than ever. Interactive itineraries, immersive maps, and detailed day-by-day content are all at your fingertips, while the updated guides and digital tools make discovering the right journey effortless. From classic safaris to fully tailor-made adventures, the website lets you explore, dream, and start planning a journey that is uniquely yours.
Your next adventure is just a click away!

