Our pledge for creating positive change
We see tourism as a vital tool for protecting Africa’s remarkable wildlife and culture, and at Bench Africa we pride ourselves on our approach to ethical tourism.
Our ‘Big Five’ Pillars of Responsible Travel provides the framework for our policies and action around responsible tourism. They ensure we create positive change through ethical tourism, allowing you to explore Africa with respect, preserve its beauty, and support local communities.
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Our commitment to consistent, outstanding levels of service
Since 1969, Bench Africa has built lasting partnerships to maintain high standards of service and responsible travel.
We invest in our staff, sending them to Africa annually to sharpen their skills and passion. Our detailed pre-tour documentation empowers customers with ethical travel advice, from wildlife encounters to tipping customs, ensuring respectful visits.
We believe top-class guiding is essential, giving clients a true appreciation of Africa’s wild beauty and inspiring them to become ambassadors for the continent.
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Our commitment to social wellbeing
Bench Africa promote’s authentic cultural exchanges that enrich both local communities and travellers. We proudly initiate philanthropic, cultural journeys as part of our annual ‘Safari For Change’ program, supporting local artisans and contributing to the economy.
We prioritise hiring local drivers and guides, with over 85% of staff at our safari camps coming from nearby areas where jobs are scarce.
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Our commitment to the welfare of the environment
At Bench Africa, we partner with organisations dedicated to preserving Africa’s wilderness, ensuring a positive impact on the regions we visit.
With small group sizes, just 6 per vehicle in East Africa and 16 in southern Africa, we minimise our environmental footprint.
Additionally, our 60+ Bench-owned safari vehicles in Kenya are carbon offset through forest protection work with Wildlife Works.
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Our commitment to protecting Africa’s wildlife
At Bench Africa, we believe that travel should help protect what makes Africa special. Since 2007, we’ve supported wildlife conservation through our co-founding of the Satao Elerai Community & Wildlife Trust. Through Southern Cross Safaris, our guides play an active role in monitoring elephant movements for the African Wildlife Fund, contributing valuable knowledge from the field.
We’re also careful about the experiences we include in our journeys. We support only ethical wildlife encounters; those that respect animals in their natural environment and contribute to their long-term protection
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Our commitment to charitable giving
With a responsibility to ensuring future development in Africa and to making a difference on the ground, over the years, Bench Africa has provided funding to numerous organisations devoted to the welfare of the African people, wildlife and environment.
Amongst these are; Rhino Ark, Tsavo Trust, Sheldrick Wildlife Trust, East African Wildlife Society, Swa Vana Children’s Project, The New Hope Orphanage, Miasenye and Marungu primary schools, and Elerai Olkraru Primary School.
Get in touch with your comments
We pledge to constantly, and vigilantly review all of the above in regards to the product we offer; basing decisions on customer feedback and our own regular visits to the African continent. We welcome customer input to improve sustainability at all stages of the booking and travel process.

